If you’ve been following my content lately, you’ve probably seen a lot of posts and collaborations featuring myself, the Coinlete team, and a company called Tee Box. Let me break it down for you.

First, Tee Box is an incredible company. They’ve nailed the development side of golf like no one else I’ve seen.

While most indoor golf simulators focus on entertainment—think Top Golf with food, parties, and simulators—Tee Box took a different route. Their focus is on youth, development, and making golf more accessible. They’re helping people actually improve their game, not just play for fun.

The team behind Tee Box is equally impressive. It’s a group of driven, visionary individuals led by their founder, Preston. Preston is an A1 guy. He comes from a high-level sales and leadership background, which made it easy for us to align with his revenue-focused mindset.

Most of our clients at Coinlete come from referrals. Think of us like a venture capital or family office ally—we’re brought in when inefficiencies are identified, or when a business needs “their people” on the inside to help fix systems, grow revenue, or streamline processes.

That’s exactly how we started working with Tee Box. A family office partner invested in the company to secure a large stake. They wanted to spark growth internally, so they brought Coinlete in for a business review.

In our first month, we worked closely with the Tee Box executives to understand their business, their vision, and how their systems operated. We dove deep into their operations to map out what was working and what needed improvement.

By the second month, we introduced one of our athlete friends, Royce O’Neale, to the company. We flew with the executive team to Miami to meet Royce and present him with an offer. It was a great opportunity to build relationships, solidify partnerships, and better understand how Tee Box worked as a team.

Once Royce proved successful, we brought in more athletes to collaborate with Tee Box, including Jordan Clarkson, David Duke, Maarten Paes, Candace Parker, John Wall, and others.

But partnerships alone weren’t enough. We identified some revenue systems that needed fine-tuning, especially as Tee Box began selling franchise locations for the first time.

1 - Membership sales

2 - Corporate sales

3 - Franchisee sales

These systems helped drive traction and growth, positioning Tee Box for greater success.

While building these revenue streams, Tee Box offered me the opportunity to step in as Chief Revenue Officer (CRO) and take equity in the corporate side. It was a big decision, especially as my wife and I were considering a winter rental in California at the time.

After some prayer and thought, I decided to stay in Utah and grow with this amazing team.

- 100 locations next year

- Expanding Tee Box’s platform to meet ambitious growth targets

If you’re curious about Tee Box, check them out at tbx.golf. 

Even if you’re not into golf (trust me, I wasn’t either—here’s a video of my first time golfing), Tee Box is making the sport inviting for everyone.

And if you’re interested in franchising or learning how to grow your business, feel free to reach out to me directly at brett@coinlete.com.