Brett Horrocks

Current Projects I am excited about

Date: 5/26/24
One of the things I love most about being a brand consultant across multiple industries is the unpredictability of new opportunities....

Recently, we've been connecting with clients in the farming and ranching space, giving us direct access to the sources for. the food and beverage industry, which helps with the synergy of our other brands.

Very grateful to God for these opportunities. Giving access to food and natural resources regardless of market and what's going on in the world will provide much value in the years to come. 

Healthy food options, raw bison protein/meat, opportunities to own or buy ranches with diverse revenue streams, and even vegan influencers with fresh farm products that need guidance—these are just a few of the exciting ventures we're diving into.

Here are a few projects that particularly excite me:

Just Ingredients: We've been consulting with this brand for the past three months and love everything about them. The team and founders are genuinely committed to their mission. Their products, true to the name, are made from real ingredients, making them healthy and easy to consume. We've been connecting them with athletes and assisting in rolling out new campaigns in the sports world.

Falls Family Ranches: For the past five years, I've dreamed of purchasing land and creating a revenue-producing farm. Originally, I planned to achieve this in my 30s through successful business exits, but I'm grateful this opportunity is materializing sooner. We're partnering with this ranch, which is in the process of acquiring one of the largest ranches in the country. We're launching several products and experiences, including our signature product, Buff Sticks, a buffalo jerky stick poised to make a significant impact on the market.

Doughboy Nation: I'm thrilled to be partnering with this brand and Adam Allred directly. Doughboy Nation is dedicated to promoting healthy masculinity and helping men find direction in life. Look out for our "Make Men Great Again" hats and our show around the fire, offering a unique perspective on what sets this initiative apart.

The Skill Factory: Recognized as one of the top training resources for youth basketball, The Skill Factory has produced many NBA stars and future talents. We're excited to partner with them to bring new resources and growth to the brand. We're launching several initiatives in Utah (their current HQ is in Atlanta), so stay tuned for updates.

We Are The They: We've been involved with this company since its inception in October 2021, and we're excited about its recent pivots and successes. The owner, Jimmy Rex, recently launched a book that became a USA bestseller for two consecutive weeks, a testament to our team's hard work. WATT also sold out their latest Leadership Group (group 5 of 50 men) in under two weeks, reflecting the dedication and results achieved by the WATT team.

Positive Kidz | Positive Dads: This is our own brand, and I'm particularly excited about it. We're launching a kids' company and a personal branding strategy around "positive dads." While we're keeping details under wraps for now, this initiative allows us to cut down on our client list, work more closely with our kids, and showcase our lives as fathers.

I'm excited to roll out these projects and share more thoughts on the different companies we partner with or consult for. If you have any questions or need help with your company, Coinlete focuses on companies generating at least $200K in monthly revenue and looking to scale through our proven strategies.

Our consulting agreement is straightforward. We offer three packages (ranging from $12,500 to $20,000) or can negotiate an equity/revenue split if it's mutually beneficial. If you fit this profile, email me directly at bh@bkngrp.com.

Coinlete | Just Ingredients
Coinlete | Doughboy Nation
Coinlete | TSF
Coinlete | Falls Family Ranches
Coinlete | We Are The They
Coinlete | Positive Dads

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