Brett Horrocks

Franchising vs. Corporate Ownership

Date: 10/25/24
At Coinlete, we work with brands that are ready to scale their locations...

Deciding whether to franchise or remain corporate is one of the biggest questions we help our clients answer. The truth is, there’s no one-size-fits-all solution—it depends on your vision, your brand, and your systems.

When I worked at In-N-Out, I quickly learned why staying true to your brand is critical. In-N-Out’s decision to remain corporate ensures they maintain absolute quality and consistency across every location. 

Similarly, Todd Graves, founder of Raising Cane’s, has chosen to keep his restaurants company-owned. Even so, Raising Cane’s has successfully partnered with influencers like Post Malone to elevate individual locations, proving that corporate ownership can still embrace creative collaborations.

On the other hand, franchising can be a powerful tool for rapid growth. 

With Tee Box and a certain cookie company, franchising wasn’t just a strategy—it was the clear path to success. By partnering with influencers and athletes, these brands were able to attract new customers, generate excitement, and create a network of thriving locations. 

Franchising offered the flexibility to scale quickly while sharing the workload with passionate franchisees.

Les, on the other hand, has remained corporate so far, giving us the ability to control growth and refine systems before potentially exploring other options in the future.

The key to success, whether franchising or staying corporate, is having a system in place that allows locations to generate revenue and market themselves independently. 

At Coinlete, we focus on three things:

1. Building the right team to scale effectively.
2. Creating products and experiences that attract people of influence.
3. Developing systems that allow each location to succeed without consuming your time or resources.

When these elements align, you’re set up for success—no matter which path you choose.

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